SEO Ghostwriter

Swift Horse Marketing is looking for a ghostwriter to join our team. We focus exclusively on food blogs and are looking for a writer with solid cooking knowledge and a conversational writing style. This is a steady, ongoing remote work opportunity.

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About this Position

Requirements:

  • Proven experience as a Content Writer, Copywriter or similar role.
  • In-depth knowledge about cooking and baking. You should be at home in the kitchen and understand how to use cooking appliances like the air fryer, instant pot and slow cooker.
  • Be able to communicate complex ideas in a conversational “neighbor next door” tone.
  • Understand basic principles of Search Engine Optimization, including user intent, keywords, meta information and how to incorporate search queries into site optimizations using natural human speech patterns (i.e., without sounding like a robot).
  • Must be familiar with the food blog world: what a food blog is, what problems they solve and what draws readers to successful sites.
  • Understand what users are looking for in high quality food blog content.
  • Must have experience using WordPress, including the Gutenberg block editor.
  • Experience using SEM Rush, KeySearch, Yoast SEO, WPRM, Tasty Recipes, Slack and Asana a plus.
  • Must be a forward-thinker willing to learn new skills. A growth mindset is essential. 
  • Must be extremely detail focused and with exceptional time management skills.

Must possess these core values:

  • Original Thinker & Problem Solver: We strive to think outside the box and look at every problem as an opportunity to evolve. You must be able to take a topic, review the competitive landscape and come up with suggestions for how write something better than what others are doing. We do not believe in cookie cutter solutions.
  • Excellent Communicator: Because this is a remote role, the ability to respond to tasks and messages in a timely manner is critical. Proactively asking questions and seeking feedback is likewise essential.
  • Self-Motivated: You must be able to manage your time and meet deadlines without prompting.
  • Take Pride in Your Work: The answer to the question “Is this your best work?” should always be “Yes.”

Responsibilities:

  • Write conversational blog posts in a voice similar to that of the blogger you are creating content for. These posts must give readers the information they are looking for when learning about a recipe or food topic. 
  • Load the posts you write into WordPress using the Gutenberg editor.
  • Because we take the time to train everyone who works with us, the number of posts per month will scale up over time.
    • In the first month, you must be available to do 4 posts and be open to feedback that will fine tune your writing. The ability to process constructive feedback and incorporate it into your writing is essential.
    • Once you have learned how we create our content, we will work together to determine how many posts you will write per month. This number could be anywhere from 12-40/month depending on your schedule. 

Possible Responsibilities:

  • Optimize the posts: We usually have a member of our SEO team research and write headlines for our writers. A member of the SEO team will usually also optimize each post. This includes uploading images, writing ADA compliant ALT tags, recipe card optimizations, Yoast SEO and Grow or Social Warfare optimizations. However, for the right person there is also an opportunity for SEO work in conjunction with ghostwriting.

More Details:

  • Position is a fully remote, Independent Contractor position with the potential to evolve for the right person.
  • Must be willing to sign an Independent Contractor agreement that includes a non-disclosure and non-compete for food blogs.

FAQs

I represent an agency and would like to do this work. Can agencies apply?

We are looking for an individual who can join our team and grow with us. We do not outsource our work so unfortunately another agency would not be eligible for this position. 

 

SEO Ghostwriter

Apply for this Position

We are looking for an individual to join our team and do not outsource our work. Agencies are unfortunately not eligible for this position.
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