Diethood.com focuses on healthy and delicious recipes you can enjoy without feeling like you’re on a diet. With over 1,000 recipes on the site, blogger Katerina needed a user friendly way for readers to browse her site. She also wanted to completely rebrand her blog with a new logo and to dramatically increase her site traffic.
Branding & Logo Design: Katerina wanted to capture the vibrance of Macedonia, her home country, on the new site. To that end we worked with her to create a custom logo with warm colors, watercolor elements and a heart shaped sun modeled after the Macedonian flag. The logo informed the color scheme for her entire site.
Digital Strategy & SEO: We began by getting to know Katerina’s personality, understanding her goals, and discovering what makes Diethood unique from other food blogs in the healthy eating niche. Next we studied Katerina’s ideal audience and developed a strategy that would attract readers to her blog. The results of our research were translated into an ongoing marketing & SEO engagement that has resulted in massive growth for her site.
Website Design & Programming: Diethood features a design that includes custom functionality such as the ability for readers to save their favorite recipes, a filterable recipe index and a user-friendly ingredients index. We are currently working on adding more features that will keep readers on the site without sacrificing page speed.
Ari is a true expert in the field of design, digital marketing, and SEO. She is exceptionally insightful and was able to tell me exactly what we needed to change, add, and do to get my site to the next level. Since working with Ari my site has been flourishing and I am SO happy to have her on my side!
